1. Introduction
iDentical Teeth (website address: https://identicalteeth.co.za) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, book appointments, submit enquiries, or use our services.
By using our website, you consent to the collection and use of information in accordance with this Privacy Policy.
2. Data Collected
Data Storage Location
Our website is hosted on secure servers provided by our website hosting partners. We take reasonable steps to ensure that your personal information is stored securely and protected against unauthorized access, loss, misuse, or disclosure.
Registration Data
If you create an account on our website, we may collect and store:
Name and surname
Email address
Telephone number
Username and password
Any additional information voluntarily added to your profile
You may review, update, or delete your personal information at any time, subject to legal and operational requirements.
Appointment and Enquiry Data
When you request an appointment, complete a contact form, or submit an enquiry, we may collect:
Name and surname
Email address
Contact number
Preferred appointment dates and times
Information relating to your dental enquiry
Any information you choose to provide
This information is used solely for responding to your enquiry, scheduling appointments, and providing dental services.
Comments
When visitors leave comments on the website, we collect the data shown in the comment form, along with the visitor’s IP address and browser information to assist with spam detection and website security.
Contact Forms
Information submitted through our contact forms is sent to our business email and retained only for customer service, appointment scheduling, and administrative purposes. We do not sell or share this information for marketing purposes without your consent.
Analytics
We may use website analytics tools such as Google Analytics to understand website traffic and improve user experience. These services collect anonymous usage information and do not identify individual users.
Cases for Using the Personal Data
We use personal information for the following purposes:
Booking and managing appointments
Responding to enquiries
Providing dental services
Processing payments and orders
Improving website functionality and user experience
Sending appointment confirmations and reminders
Complying with legal and regulatory obligations
Protecting the security of our website and users
Preventing fraud and unauthorized activity
3. Embedded Content
Pages on this website may include embedded content such as videos, maps, social media feeds, and other third-party content.
Embedded content from external websites behaves in the same way as if you visited the external website directly. These websites may collect data about you, use cookies, and monitor your interaction with their content.
Examples may include:
We may display Facebook content or links to our Facebook page. Facebook’s privacy practices are governed by its own Privacy Policy.
We may display Instagram content or links to our Instagram profile. Instagram’s privacy practices are governed by its own Privacy Policy.
Google Maps
We may use Google Maps to display our practice location. Google may collect certain usage information in accordance with its own Privacy Policy.
4. Cookies
Our website uses cookies to improve functionality, enhance user experience, and collect anonymous analytics data.
Cookies may be used to:
Remember user preferences
Maintain login sessions
Improve website performance
Support shopping cart functionality
Collect anonymous analytics information
You may disable cookies through your browser settings; however, some website features may not function correctly.
Necessary Cookies (all site visitors)
These cookies are required for website functionality and may include:
Session cookies
Security cookies
Login authentication cookies
Shopping cart cookies
Website preference cookies
Analytics Cookies
Analytics cookies help us understand how visitors interact with our website so we can improve performance and usability.
5. Who Has Access To Your Data
If you are not a registered user, we generally do not retain personal information beyond information submitted through forms or analytics tools.
If you are a registered user or patient, your information may be accessed by:
Website administrators
Authorized practice staff
Service providers who assist in operating the website or processing appointments
Access is limited to information necessary for performing their duties.
6. Third Party Access to Your Data
We do not sell, rent, or trade your personal information.
We may share limited information with trusted third-party providers where necessary to operate our services, including:
Website hosting providers
Payment gateway providers
Email service providers
Website maintenance providers
Analytics providers
These providers are required to handle your information securely and only for the purposes of providing their services.
7. How Long We Retain Your Data For
We retain personal information only for as long as necessary to:
Provide our services
Maintain business records
Comply with legal obligations
Resolve disputes
Enforce agreements
Contact form submissions, appointment requests, and website comments may be retained for administrative and customer service purposes.
Where legally required, patient records may be retained for the period prescribed by applicable healthcare regulations.
8. Security Measures
We implement appropriate technical and organizational measures to protect your personal information.
These measures include:
SSL/HTTPS encryption
Secure hosting infrastructure
Access controls and password protection
Regular software updates
Security monitoring and malware protection
While we take reasonable precautions, no method of electronic storage or internet transmission is completely secure.
9. Your Data Rights
General Rights
You may request:
Access to your personal information
Correction of inaccurate information
Deletion of personal information where legally permissible
Restriction of processing
Withdrawal of consent where applicable
Requests may be submitted using the contact details provided on our website.
POPIA Rights
As a South African business, we comply with the Protection of Personal Information Act (POPIA).
Under POPIA, you have the right to:
Know what personal information we collect
Request access to your information
Request correction of inaccurate information
Object to certain processing activities
Request deletion of information where legally permissible
Lodge a complaint with the Information Regulator of South Africa
10. Third Party Websites
Our website may contain links to third-party websites.
We are not responsible for the privacy practices, content, or security of external websites. Users should review the privacy policies of any third-party websites they visit.
11. Release of Your Data for Legal Purposes
We may disclose personal information where required by law, court order, legal process, or governmental authority.
We may also disclose information where necessary to:
Protect our legal rights
Prevent fraud or criminal activity
Protect the safety of our patients, staff, or the public
Comply with applicable laws and regulations
Any disclosure will be made in accordance with applicable South African laws, including POPIA.
Contact Information
If you have any questions regarding this Privacy Policy or how your personal information is handled, please contact us through the contact details provided on our website.
Last Updated: June 2026